Some days are more challenging at my store than others, which is something that I'm sure anyone in the retail business can easily relate to. Actually, I think that anyone in any kind of business can probably relate to that. Particularly in any field that involves interacting with the general public on a regular basis! It's so easy for negativity to start to form over time--the day after day grind of long hours, few customers, rude people, slow sales, and so on, can quickly become a dark cloud above your head. Last week, I finally had enough of it. I had started to feel like a depressing broken record--always talking about how slow it was at the store, how worried I was about bad sales numbers, freaking out over how I would be able to pay the rent, etc. I certainly did not solve all these problems over the past week, but I did decide that I am not going to stress out about these things anymore. I am just not going to do it. It is too hard and too unpleasant, in addition to being just plain counterproductive. I instead decided to start really focusing on all the things that I actually can do to help my business. And freaking out is definitely not one of them!
Instead, I've been spending a lot of my recent time at the store working online. I've been reading business articles, talking to other business owners, looking for new ways to promote myself, etc. It feels good, because I actually feel productive, no matter what is happening on any one day at the store. And the truth is--it's early August. A month from now, many more people will be out shopping. But for now, there are other things I can focus on to help me and my business get better. And I can put all of these unhelpful worries aside.
Life is more enjoyable this way, too. I also believe--without sounding too much like The Secret here--that good energy does attract good things. I've been trying to go out of my way to be more generous than usual lately too, as a challenge to myself--when money is short, I tend to want to hang on pretty desperately to what I have. But I heard a quote once about it being better to have an open hand than a clenched fist, and I think that is very true. So that is my personal challenge to myself--a challenge that started after I did a free jewelry repair for a woman down the street last week. I don't usually repair jewelry, much less for free. But she was nice, and she loved this pair of earrings that she'd had for awhile, and I was able to make them as good as new for her with less than twenty minutes' work. It felt good to make her day. So I am going to try to keep all this positivity going! And that is my plan for the month of August :)
Anyone have any good business tips or ideas for me??? What do you do to stay positive?? Thanks everyone and have a good night!
Showing posts with label imprint by eileen. Show all posts
Showing posts with label imprint by eileen. Show all posts
Saturday, August 4, 2012
Monday, July 30, 2012
Party Invitations=Sent
It's official--I finally sent out the invitations for my jewelry cocktail party today. One of my best friends has already confirmed that she will be there, so even if it just ends up being the two of us drinking sangria in my kitchen, I will be happy!
Now I can stop being so stressed out about invitations and just have fun planning a great night! I was talking to my Dad earlier today, and he suggested I do some kind of jewelry giveaway, which I thought was a great idea. Maybe I can collect business cards and pick one to win a necklace or something? I was also thinking that I could do a little "gift bag" of some kind for every guest, including (of course!) business cards from me and a coupon for my store.
I was also thinking that I could include a small gift for everyone. I have some inventory that would be perfect for this--things that don't quite fit in my store, but that I haven't bothered to post online. Simple, relatively inexpensive pieces of course, but that would still make a really nice gift for everyone to take home with them. Then I also wouldn't have to make a ton of new stuff for this--just go through my back stock and pick out pieces that I think people will like. We will see what I come up with! Depending how many people come, maybe they can even choose their own piece... Now I need to go find some good recipes for sangria! I think I'm going to do a red and a white--any suggestions???
And if you didn't get an invitation from me, but you're in NYC and want to come to my party on August 11th, send me a message and I will send you an invite!! Happy Monday everyone!
Now I can stop being so stressed out about invitations and just have fun planning a great night! I was talking to my Dad earlier today, and he suggested I do some kind of jewelry giveaway, which I thought was a great idea. Maybe I can collect business cards and pick one to win a necklace or something? I was also thinking that I could do a little "gift bag" of some kind for every guest, including (of course!) business cards from me and a coupon for my store.
I was also thinking that I could include a small gift for everyone. I have some inventory that would be perfect for this--things that don't quite fit in my store, but that I haven't bothered to post online. Simple, relatively inexpensive pieces of course, but that would still make a really nice gift for everyone to take home with them. Then I also wouldn't have to make a ton of new stuff for this--just go through my back stock and pick out pieces that I think people will like. We will see what I come up with! Depending how many people come, maybe they can even choose their own piece... Now I need to go find some good recipes for sangria! I think I'm going to do a red and a white--any suggestions???
And if you didn't get an invitation from me, but you're in NYC and want to come to my party on August 11th, send me a message and I will send you an invite!! Happy Monday everyone!
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