Tuesday, February 28, 2012

the lookbook shoot

The lookbook shoot has finally happened! A very big thank you to the amazing Tara Greico (pictured left) and to Nick Bixby, whose photo is shown at left, and also helped out as my stylist. I have been going through hundreds to photos today, trying to narrow down from the best. And happily, there are lots of great photos to choose from. As you can see, I ended up being the model for the shoot. I was a little bit worried about my capabilities as a model, since I have about zero experience in the department. But I got more comfortable with it as the day went on, and Tara and Nick were also great at directing me and making the shoot go as smoothly and successfully as possible. There are still some tabletop shots of jewelry left to do, but I definitely have at least 90% of what I need to make the lookbook now, which is amazing and very exciting. I want to post tons of pictures now so everyone can check them out, but I am restraining myself until the lookbook comes out! Well, I will probably be sneaking more pictures onto this blog or my facebook at some point....I just can't resist!

Saturday, February 25, 2012

more of everything

I have been very busy making jewelry lately! All in the name of having lots and lots of inventory to sell on Broadway starting March 15.....hope I'm on the right track. I love making this style of wire wrapped rings--I think they are beautiful. Hopefully the public agrees! I did sell some similar pieces at The Young Designers Market last year, so that's a good sign that people will (hopefully!) like them. The main difference is that now I'm using sterling and 14k gold in place of the brass and copper I mainly used last year. I think using precious metals makes a lot of sense and makes the rings look even better.

I've also been trying to figure out how these new pieces can be shown online, and whether I should be posting any of them to my Etsy store. I've pretty much decided to hold off on that for now. Not that I'm making tons of sales on Etsy, but I don't want to confuse myself by trying to sell inventory in two places at once. The jewelry on Etsy will stay on Etsy, and new pieces will go to Broadway. For now, anyway. The current strategy can always evolve!

As you can see, my current strategy also includes dealing with the supply stash in my backyard that is steadily expanding. Tara brought over another car load of awesome stuff the other day, and now I think I have enough materials to start (and finish!) building my booth. You can't really appreciate all the things she brought--lots of little things are hidden away in bags beneath the work table, but trust me: there is a lot of stuff, and all of it is awesome (yes, even the random half arch that looks like a skate ramp....still got to figure out exactly how I can use that!).

The part that feels a little daunting right now is the amount of work I still have left to do! Let's see....I still have to shoot the lookbook, edit the photos, do the layout, get the books printed, sketch the booth design, cut the wood to size, build the booth pieces, buy paint, organize display elements, make a dozen or two more rings, bracelets, pairs of earrings, necklaces, etc. Of course, there's more than that. But if I get all of that done, it will be a very good start! I know that I shouldn't feel overwhelmed, though. I know that what is most important now is for me to keep calm and continue to work through everything, piece by piece, at a steady pace. There is no energy to spare for useless anxiety and stress! There is just too much to do. More updates coming soon...

Tuesday, February 21, 2012

kicked out

I went to Chelsea today to go to an accessories trade show. Or rather, I tried to. I was excited about it too, because after looking over the website, I was convinced the show was open to the general public (not just to buyers). Because, of course, I'm not a buyer. But when I got over there, as soon as they realized I wasn't a buyer, they asked me to leave. So it was less like I got "kicked out" and more like I got "rejected instantly." Which sucks, because I really wanted to go in and check out the stuff! It did, however, confirm something that I have known about myself for quite awhile, which is: I am a terrible liar.

There are, of course, much worse things to be than a bad liar. But it can really be a pain in the ass sometimes, like when I'm trying to con my way into an accessories show. I probably could have lied and said that I was a buyer, but I just don't have it in me. So I left. And I went shopping for some more jewelry supplies instead, which was good, because it needed to be done. Now I think I'm done with buying supplies for awhile! Or at least, I really hope I am....this stuff is getting expensive. The reason I keep blowing through supplies so quickly?

I've been working extra hard to build up my inventory in preparation for March. I realized that I need at least $5000 worth of inventory to open the location on Broadway, so that is a steep goal, which requires a ton of supplies. Because $5000 is really the minimum--more would be ideal. But I'm trying to be realistic, as well as optimistic. We will see how I do! On the left, you can see a little preview of some of the work I've been doing. It's pretty jumbled up in the picture, but none of the pieces have been shot either for Etsy or the lookbook yet, so I actually do not have any individual photos at this point. Some of this stuff won't make it to Etsy or to the lookbook--you'll just have to come visit me on Broadway to check it out! I'm also working on a couple larger, crazier "statement" pieces, several of which will certainly end up in the lookbook, and eventually, on Etsy. So I have my work cut out for me! I can't believe it's already Tuesday, and there's so much still to do.....

Sunday, February 19, 2012

my backyard AKA the construction zone

So, my jewelry lookbook shoot still hasn't happened just yet. The original plan was to do at least the first part of the shoot today, but Tara and I decided to postpone it until next weekend. That way, I have a few more days to get my collection together and bulk up my inventory a little bit. And, there is construction to be done! As you can see, our backyard has become a temporary construction site. Dimi and Tara are awesome and came by the house the other day with a trunk full of materials for my booth in March.
I was worried about finding wood and other materials to build with, so this is very exciting. There are more materials than you can see in the pictures, and I can't wait to figure out awesome ways to use them all. It's just so great to get a nice head start on construction with a big pile of useful and free materials! So a big thank you, of many more thank you's to come, to the amazing Dimi and Tara...I can't wait to show more pictures as this booth really starts to come together!

Wednesday, February 15, 2012

A lot has happened this month!

Hi everyone! So, I know, it has been a month since I have written. But I have been writing, just not here. I finally started up a new (not Etsy!) website of my own a few weeks ago, and it made the most sense for me to just move my blog over there as well. The new site is www.imprintbyeileen.com. It is my first ever attempt at creating a website, and I am pretty darn proud of it. It's not perfect, and you can't actually buy jewelry on it yet (you still have to go to my Etsy store for that), but the site will be getting a little bit better every day.
So that's exciting, and you should totally come visit me there and see what I've been up to. Which, incidentally, is a lot! In the event that you're too lazy to click the link, or, understandably, don't want to wade through 7 super long new blog posts, I will try to summarize the past month for you here....

1. My jewelry can now be found in two actual stores! I already wrote about the Hillary Flowers Designers Collective here, and my jewelry is still there. I also have started working in the boutique one day a week--you can find me there every Wednesday from 1-8pm if you want to say hi, see my jewelry, or talk about a custom order. My jewelry can also be found now in North Carolina! At the lovely Stephanie Sherman's private hair studio at the Cicero Tise House in Winston-Salem. If you find yourself down south, go check it out, although I will not be there. But Stephanie will, and she will also give you a damn good haircut. So, definitely a win-win situation.

2. I am making a HUGE gamble in March, that will largely determine the future of my business. A friend (and fellow vendor/designer) of mine is going to be opening a new retail space mid-March featuring about 25 designers and their wares. I'm going to do it, even though it requires an investment, essentially, of all the money I have. Like, in the world. I don't want to give away too many details until everything is super official and nailed down and my booth is built and I have pictures.... But yeah. Equal parts terrifying and exciting, for sure, and I'm sure it will be like that every step of the way.

So, there it is. That has been my month! There has been other stuff, but this is the major bit of it, especially the new retail space part that is happening in March. So scary, but so potentially awesome. I don't know what to expect, or whether it will work, but at the same time, it HAS to. This has to work, and I will make sure that it does, somehow. I'm lucky too, because no matter what happens, it's not like I'm going to end up on the street or anything. If I didn't have a super supportive family and awesomely helpful friends, it would never be possible for me to try this. But I do, and I am, and now, I just have to get to work--making jewelry, sourcing materials, creating the display. We're shooting my lookbook this weekend, and I can't wait to see how it turns out. I will be posting a sneak peek hopefully sometime early next week, whenever I can manage to tear myself away from the studio...